Managed correctly, email marketing is the most efficient, convenient and economical way for businesses to communicate with their existing customers and to reach new customers anywhere in the world.
Unfortunately, as more and more companies become switched on to this powerful marketing tool, the subsequent increase in email means that a large percentage are caught up in spam filters or even instinctively deleted by recipients.
Following a vast amount of research and analysis into how consumers interact with email communication, we have the expertise and experience to ensure that your email marketing campaign reaches its target and delivers.
Compared with its closest offline discipline, direct mail, the cost advantages are obvious as there are no materials, printing or postage costs. A good-quality email campaign is only a fraction of the cost of direct mail and typically produces higher response rates.
Personalised emails specific to your target audience will boost response. You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.