Need help tracking down genuine potential customers? Our experienced email marketers can source qualified ‘opt-in’ prospects that you are looking to reach in a cost-efficient manner. Email is an essential addition to the marketing mix of any progressive company. Harnessing the enormous power of this low-cost medium can reduce the cost per acquisition and assist your business with a timely response to fast changing markets.

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However, only properly targeted, quality data will prolong customer relationships and ultimately deliver a maximum response rate and return on investment.

There are two main ways we can acquire data to increase your email database and drive new business:

List rental

We can source high-quality targeted email data from various data owners that match your target demographics. Data is compiled from customer and enquirer information from insurance, financial services and e-retail companies across multiple channels -including email, post, telephone and SMS. With a daily rolling update programme of data feeds from over 45 contributors, the result is not only a highly selectable transactional file but also one with a high volume of records for roll-out campaigns.

Lead generation

Popular websites such as those that are prize based or feature a competition are specifically designed for this purpose and offer consumers the chance to win high value prizes in return for completing short brand-sponsored questionnaires. Consumers taking part in the surveys are required to be members. This provides a pool of consumers who have given their consent to be informed about future surveys and who are keen to participate in them.

The benefits

You can specify precisely what questions are asked, enabling you to build a consumer profile and instantly identify those prospects that are key to your business.

Data can be provided daily to ensure the lead is followed up whilst it’s fresh or can be used for forthcoming marketing activity.
You only pay for the qualified leads that are generated.

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