LEADING Email Marketing COMPANY IN DUBAI – UAE

Managed correctly, email marketing in dubai is the most efficient, convenient and economical way for businesses to communicate with their existing customers and to reach new customers anywhere in the world.

Unfortunately, as more and more companies become switched on to this powerful marketing tool, the subsequent increase in email means that a large percentage are caught up in spam filters or even instinctively deleted by recipients.

Following a vast amount of research and analysis into how consumers interact with email communication, we have the expertise and experience to ensure that your email marketing campaign reaches its target and delivers.

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Email Marketing Company in Dubai

Cost Effective

Compared with its closest offline discipline, direct mail, the cost advantages are obvious as there are no materials, printing or postage costs. A good-quality email campaign is only a fraction of the cost of direct mail and typically produces higher response rates.

UAE Email Marketing Company

Measurable

Any online marketing campaign is measurable by using web statistics. UAE Email Marketing takes the reporting further and provides you with a full breakdown of how your list received the email and what action was taken.

Email Advertising Company in Dubai

Fast Delivery

It’s a given that people respond quicker to email than direct mail. The call to action is clear e.g. “Click here to take advantage of this offer”, or “Click to learn more about this service”. For marketers this is great news as you can get your campaign results in a matter of days, not weeks.

Targeted Email Marketing Company in Dubai

Targeted

Personalised emails specific to your target audience will boost response. You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.

Email marketing has evolved rapidly alongside the technological growth of the 21st century. Prior to this growth, when emails were novelties to the majority of customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email[1] to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). He claims that this resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails.

However, as email marketing developed as an effective means of direct communication, in the 1990s, users increasingly began referring to it as “spam“, and began blocking out content from emails with filters and blocking programs. In order to effectively communicate a message through email, marketers had to develop a way of pushing content through to the end user, without being cut out by automatic filters and spam removing software.

Historically, it has been difficult to measure the effectiveness of marketing campaigns because target markets cannot be adequately defined. Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency. Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration, revealing a communication channel’s scope. At the same time, however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.